Business cards have been popular since the 17th century. But that doesn’t mean they aren’t Fresh! These small calling cards can pack a powerful punch: advertising, brand recognition, call-to-action, and of course contact information. And when designed right, these pocket-sized billboards can leave a lasting impression and create life-long customers and connections. Here are 5 simple steps to design the perfect business card to maximize your efforts.
First and foremost, your business card needs to include specific, essential information. Incorporate your name, title, company name, address, phone number, email, and website. You may also choose to include specialty information on the backside of your cards, such as social media handles, a QR code, or even a map. As you move through the design process, pare down which information is absolutely pertinent to the consumer.
Base your design on your brand and the consumers you’re trying to reach. What you want is a design that reflects you and your company. Meanwhile, you don’t want is a card that’s way too busy and complicated. Typically, this means you should use just one to three colors, incorporate clean lines and straight edges, and don’t get too crazy with logos and additional images. While keeping it simple, don’t be afraid to also use a bold design. For instance, try a nontraditional shape of the card, textured paper, or embossed lettering. Simple design features like these can make your card stand out without over-complicating it.
Shape and form are important in the design process. That includes the paper or other material and the thickness of the card. Consider possible special finishes, including cutouts, presses, and emboss/deboss. However, don’t go overboard with flair. Rather think of how the physical attributes of the card will make your brand stronger. And keep in mind that expensive materials and finishes will bump up the overall cost.
Feel free to use an unusual or attractive font, as long as the typeface is easily readable. That includes both the font and the size. More colors equal a higher cost, so stick with one or two colors and put your budget towards high-quality materials. If your logo features a strong color, complement it, don’t distract from it.
The fewer elements you have, the more impact each will make. Thus, don’t overdo it with design elements. Leave some white space so people’s eyes will be drawn to the important elements: logo and information. And remember: you can utilize both sides of the card!
Stay focused on who you are and what your brand is. With that as your guiding focus, supplement with design elements that support and promote your brand. And if you need assistance to design the perfect business card in Long Beach, CA, our team at Sprintings is happy to assist. Reach out to get started today!
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